Email Optimized

The Client

Li-Lac Chocolates is a heritage chocolate brand known for its handcrafted artisanal chocolates made using time-honored recipes since 1923. With a reputation for premium confections, the brand caters to everyday chocolate lovers and seasonal gift shoppers, offering gourmet assortments, holiday-themed chocolates, and customizable corporate gifts.

The Challenge

Li-Lac Chocolates lacked a structured email marketing strategy, leading to missed opportunities in customer acquisition and retention. There was no email sign-up capture system in place, resulting in stagnant email list growth. Additionally, the brand lacked automated email flows such as abandoned cart reminders, welcome series, and win-back campaigns, preventing effective customer engagement and revenue generation through email.

With Li-Lac Chocolates, we weren’t just building emails, we were building a full lifecycle strategy. By combining thoughtful incentives with targeted automation, we turned an underperforming channel into a major revenue driver. The results speak for themselves. — Nikki Calhoun, VP of Digital & eCommerce

Our Approach

To solve these issues, we implemented a structured, data-driven email marketing strategy. We introduced a comprehensive email capture system, including exit-intent pop-ups, timed offers, and persistent sign-up forms across key website areas. We built core automated email flows such as a three-step welcome series, abandoned cart recovery, browse abandonment, and win-back campaigns. These flows were designed to engage customers at crucial touchpoints, ensuring timely and personalized communication.

The Result

The introduction of a timed pop-up form offering a free product on the first purchase led to a 669% year-over-year increase in sign-up revenue. The email list grew by 236%, significantly expanding the brand’s reach. The optimized win-back flow resulted in a 32% re-engagement rate, bringing back previously inactive customers. Overall, revenue generated from automated email flows saw a 336% increase. These improvements turned Li-Lac Chocolates’ email program into a high-performing revenue channel.

Why It Matters

Email isn’t dead—it’s a goldmine when done right, and Li-Lac Chocolates is proof of that.

Disclaimer: The work showcased in this case study was led and executed by members of the Code & Cart team in their professional capacities prior to the formation of Code & Cart. The expertise, strategy, and execution detailed here represent their direct client contributions, and reflect the same high standards Code & Cart delivers today.

Want to turn your email marketing into a revenue machine? Let's chat.