Mobile Majesty

Mobile

May 2, 2024

The Client

Say Allo and DiHola are innovative dating platforms designed to connect people through intelligent matchmaking and real-time video interactions. Say Allo was the first app developed, catering to users throughout the United States and Canada. It introduced an advanced AI-powered compatibility system, setting a new standard for online dating. DiHola followed the launch of Say Allo to address an underserved Hispanic and Latino community seeking intelligent connections, creating a culturally rich and inclusive dating experience. Both apps have been recognized for their cutting-edge technology, with DiHola being named one of Apple’s "Best Dating Apps" in the App Store.

A key differentiator for these platforms is the proprietary machine learning algorithm developed in collaboration with the Head of R&D at Ubisoft and a co-developer of Cognitive Behavioral Therapy (CBT), ensuring scientifically backed compatibility assessments for meaningful connections.

The Challenge

Say Allo and DiHola set out to redefine online dating but needed a full-stack development partner who could also think big to bring their vision to life. The challenge was to create intuitive, high-performance mobile applications that integrate advanced AI, machine learning, and real-time user interactions while ensuring scalability and security for a growing global audience. There was no existing AI-driven dating platform offering true behavioral-based compatibility matching, making it essential to develop an innovative system from the ground up. The apps needed to be scalable across multiple markets while supporting iOS, Android, and web platforms. Backend requirements were complex, involving real-time video chat, user moderation, and in-app security to ensure a safe and engaging experience for users. Additionally, culturally tailored experiences were crucial, particularly for the Hispanic and Latino audience using DiHola. Multi-language localization added another layer of complexity, requiring seamless UI/UX consistency across English, French, and Spanish for Say Allo, and English and Spanish for DiHola.

Partnering with an award-winning team, we set out to launch something that had never been done before - leveraging AI / machine-learning and real-time engagement to redefine relationship discovery. Say Allo and DiHola are now position to connect millions of people worldwide through intelligent matchmaking and seamless digital interactions. - CEO, Unpack'd Technologies

Our Approach

To power both Say Allo and DiHola, our team developed a robust, scalable technology stack with an emphasis on AI-driven compatibility, real-time engagement, and a seamless user experience. We built native iOS and Android apps optimized for performance and developed a responsive web version to broaden accessibility. A scientifically backed, machine-learning compatibility system was created in collaboration with top researchers, increasing connection success rates. We designed a cloud-based backend infrastructure capable of supporting real-time video chat, in-app messaging, and large-scale community management. By integrating Agora for video chat and SendBird for messaging, we ensured that users could engage in secure, meaningful conversations within the platform.

An advanced admin portal was built to handle AI-powered content moderation and automated verification tools, reinforcing platform safety. To expand reach, Say Allo was localized for English, French, and Spanish, while DiHola was adapted for English and Spanish, ensuring accessibility to a diverse audience. SEO optimization strategies, including keyword-rich metadata, optimized app store descriptions, and localization techniques, were implemented to maximize visibility and organic downloads. A seamless and culturally inclusive UI/UX design was created, ensuring a user-friendly interface that promotes retention and satisfaction. Social media and digital marketing integrations were incorporated to drive organic user acquisition and increase brand reach across multiple channels.

The Result

Say Allo and DiHola have achieved nearly one million downloads across iOS and Android platforms. DiHola was named one of Apple’s "Best Dating Apps" in the App Store, marking a major industry accolade. User growth has been rapid, with up to 2,000 new users joining daily, demonstrating strong market demand. Both brands have gained high visibility and recognition as AI-driven dating platforms competing alongside industry giants. AI-powered matchmaking has led to higher-quality connections and improved user retention rates. Multi-language support has expanded international accessibility, allowing wider adoption across English, French, and Spanish-speaking communities.

Why It Matters

Say Allo and DiHola have demonstrated that AI-driven matchmaking and real-time video engagement can transform the online dating industry. By combining behavioral science with cutting-edge technology, these platforms have not only redefined user experiences but also set new standards for compatibility and cultural inclusivity in digital dating. Their success positions them as prime acquisition opportunities for companies looking to expand their footprint in the online dating and social discovery space.