Hawaiian Taste
Project Overview
Hawaiian Host is an iconic brand known for its premium chocolate-covered macadamia nuts and Hawaiian-made treats. As the company looked to expand its direct-to-consumer (DTC) efforts, it needed a digital storefront that could deliver a faster, smoother shopping experience for its customers. Our team led a development-focused rebuild of the site on Shopify, optimizing PDP performance, enhancing checkout UX, and implementing site-wide improvements to support ongoing sales growth.
Client: Hawaiian Host Group
Platform: Shopify
Services: Shopify Development, PDP Optimization, Checkout Performance
The Brand
Hawaiian Host products are deeply associated with celebration, gift-giving, and the spirit of aloha. As demand grew through online channels, the brand needed its Shopify site to better reflect the premium nature of the product and reduce friction during moments of high purchase intent. For brands in food, gifting, and high-SKU seasonal businesses, performance optimization across PDPs and checkout is often the difference between a sale and a bounce. Hawaiian Host was ready to close that gap.
The Challenge
The previous Hawaiian Host Shopify site lacked the performance optimization necessary to support its growing eCommerce goals. Load speeds, particularly on product detail pages and during the checkout process, created drop-off points that were hurting conversion. With a wide range of gift options, seasonal bundles, and limited-time offers, the brand also needed improved back-end flexibility and merchandising agility. We were brought in to execute a comprehensive Shopify rebuild, focused on long-term scalability and immediate performance gains.
Execution
Our team worked hand-in-hand with the internal stakeholders at Hawaiian Host to fully overhaul the site with a custom Shopify build. A major emphasis was placed on enhancing product detail page speed and performance, optimizing the cart and checkout flow, and ensuring mobile-first responsiveness across the board. We developed reusable custom modules to help the Hawaiian Host team easily launch seasonal campaigns and product variations without added development time, all while maintaining brand consistency and performance standards.
Key Outcomes
The result was a streamlined, high-performing site that matched the brand’s reputation for quality and care. Load times improved dramatically on key conversion pages, and enhancements to the checkout experience helped reduce abandonment rates. Internally, the site became easier to manage and adapt, giving the Hawaiian Host team the flexibility they needed to keep pace with seasonal promotions, high-traffic gifting windows, and ongoing digital marketing efforts.
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